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The Extra Mile

The average person considers him or herself to be honest, decent and upright, always giving to everyone their dues, and would never entertain the thought of withholding anything from an employee or anyone, for service rendered.

While this is indeed good and acceptable in the sight of both God and man, it is always better to continue striving to outdo yourself by going the extra mile, instead of settling for just being ordinarily good. This involves a continuous “seeking after,” searching for opportunities to excel beyond the norm in giving of your self, time, finances, etc. You should always be in competition with yourself, trying to outdo yourself in being kind and generous to others.

Strive For Excellence In Giving

For most of us (myself included), it is much easier to strive for excellence in some areas than in others. Example: We strive for excellence when it comes to the way we dress, keep our homes, pursue our dreams and goals, and so on, but not in the way we give. When it comes to giving, we do it to the letter – to the pound; nothing more or nothing less. We part with only what we are legally or morally required to, or what we have committed ourselves to. And who can accuse us of any wrongdoing or say we have not done our duty? No one. And when we give something away for free (except for gifts to our loved ones) in most cases, it’s far from excellent – we don’t put our best foot forward.

As a past construction worker here in the Caribbean, I have observed the attitude of some people who volunteer to assist friends with various types of renovations to their homes. Because their services are of a voluntary nature, they show up for no particular time and leave whenever they feel. Unfortunately, this is the attitude of most people. We give what we are legally required to, and when there is no compensation involved, we do far less than our best.

Dividends Of Going The Extra Mile

In their bestselling book, “Succeed And Grow Rich Through Persuasion,” Napoleon Hill and E. Harold Keown wrote about Andrew Carnegie, who paid one of his mastermind allies, Charles M. Schwab, a salary of $75,000 a year. On some occasions, he was paid a bonus of 1$ million at the end of the year. When Carnegie was asked if it was necessary to give Schwab such a massive gift since it was not promised, he replied: “No, it was not necessary. But it seemed better than running the risk of his leaving my services and becoming my competitor.”

As an internet marketer, you need people to succeed. Your “net worth is a direct consequence of your “network.”

The money is in the list, and the list is made up of people who should be respected and treated well. Going the extra mile for people enables you to build and retain a network that’s as solid as a rock.

People you outsource work to should always be handsomely tipped by giving them more than they bargained for. If you desire to go to the next level and experience that financial explosion in your business, you must be prepared to give more than is expected of you. Doing this will ensure your customers, prospects, subscribers, and business associates are always satisfied and happy working for and with you.

Avoid The Use Of PLR Material

Try as much as possible to stay clear of PLR material and continuously give content that is original, relevant, useful, and enjoyable. Yes, this should be the quality of the content you provide and the products you give away as free. If you do otherwise, it will only serve the purpose of hurting your business, if not immediately, but certainly in the long run.

If someone opt-in to your list to receive a free offer and what they receive is below their expectations or garbage, then they will never trust you again. The products you give away as free products must be of such high value, that the recipients should have no doubts that they are worth paying for. In this way, people will soon come to know, trust, and like you.

Going the extra mile will not always pay off immediately, or even anytime soon after, but we can rest assured that payoff will come. As long as you continue doing things correctly while exercising much patience, it will come, and when it does start flowing, we will need to make room to contain it.

Take care, and continue climbing without giving up. Keep in mind that it sometimes seems very difficult just when you are about to succeed.

Thanks for taking the time off to read this newsletter.

Talk soon,

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Playing by the Book

When I first started online, I noticed that each time I decided to follow guidelines given in an internet marketing course to accomplish a task, somewhere along the way, I would end up straying into doing my own thing to speed up the process.

What usually happened at such times was, I would go on to making a total mess of things that would cost me a lot in terms of time and money. Then I would return to following the instructions, and prove to myself that doing so was much faster, easier, and much less costly. A lot of internet marketers, especially the newbies, operate in this manner – They don’t like playing by the book.


Sometimes you indeed need to develop your styles and techniques for doing things. Still, you first need to follow keenly the guidance of someone who has successfully been through what you are now trying to accomplish. In so doing, you will save yourself the trials, errors, and pain experienced by those who have gone before you.

Yes, to become successful in any area, you must first find someone who has been successful in your field of interest and copy what they did, to the letter. Now, while this will certainly not take as much time is if you had chosen to go without any guidance, it would take some time, and you must prepare yourself to give it time.

Far too many people are getting into the make-money-online business with a quick-fix mentality and are making themselves an easy prey to online thieves, bandit, and scammers. Open your eyes, shake yourself, take a deep breath in, and exhale s-l-o-w-l-y. Making money online is no get-rich-quick affair, but a business affair with principles that you must follow before you can even begin to smell success. If you see it otherwise, then (as we say here in Trinidad and Tobago), you are only “spinning your top in the mud” – wasting your time.

Find a Mentor

There are a couple of straightforward, trustworthy, ethical, and honest, successful internet marketers out there with excellent track records – seek one out from among them to follow. Invest in yourself and allow that person to guide you by way of the various courses and video tutorials they provide, and please follow their instructions to the letter. If you choose correctly, they will be teaching you the things they do daily in their business.

Failing to follow instructions is one of several reasons for the high failure rate in the make-money-online business today. Too many people have courses they bought, stacked up on their computers and elsewhere that they either never went through, or went halfway through and are now claiming that they didn’t work for them. For example, let’s look at Solo ads.

Now, I will understand if you have never been given instructions via free or purchased courses on how to buy solo ads. What I cannot understand is people having availed themselves with these courses (both free and paid), and still failing to implement the techniques and strategies shown in them and then to cry out, “This thing doesn’t work!”

Why is it working for the person who created it, and it’s not working for you? As I said before, choose who you follow carefully, and they will teach you the techniques and strategies they use in their business daily. If it is working for them, it will work for you also, but you must follow instructions – play by the book.

Avoid Garbage Traffic

You need to know that the traffic you are purchasing will be targeted traffic and not the garbage that sources like safe lists, traffic exchanges, and others offer, and solo ads can be one of many alternatives. However, as in everything, there is a process to follow, and failing to do so will produce similar results to what you would get from using the familiar traffic sources.

You should never go out and purchase as many clicks as you can afford from the first solo seller you contact. You will very quickly exhaust your advertising budget without getting the desired returns, if any, at all. You would need first to purchase a small amount for a test, and if you get good results, buy more – if not, then move to another seller.

Yes, there are a couple of things you would need to find out before purchasing traffic from solo sellers, and one of them is from where the traffic originates.
You don’t need traffic coming from all over the world or from third world countries like India, Africa, China, the Caribbean, etc. – the type of traffic safe lists and traffic exchanges offer. Instead, you need traffic coming from countries like Australia, Canada, the UK, the USA, Ireland, and New Zealand, where people have disposable income and credit cards.

These countries must be specifically targeted in all your advertising campaigns – doing otherwise is just a waste of time and money. Marketers refer to this type of traffic as Top Tier Traffic, and they convert into sales.

You will also need to find out if the traffic the solo seller is offering is appropriate for your offer. For instance, if the seller has a list of gardening enthusiasts and you are promoting an internet marketing software tool, you will get zero opt-ins and zero sales promoting to that list. In earlier times, I made some very foolish mistakes concerning the purchasing of sole ads and lost some money, so I’m writing from personal experience.

Even though I had in my possession a course with all the instructions and guidance I needed to do solo ads correctly, I still went ahead and did my own thing and paid the price for not “playing by the book.”

Since then, I have learned my lesson well, and I trust that if you are presently going down the road I was on then, you would immediately make a detour unto another that leads to sure success through playing by the book.

A Test For You

I have at my disposal presently, the Sarah Staar 5 part video tutorial on how to get instant traffic to any website or affiliate offer and be making sales within an hour, which I will be giving to you today for free. My only request of you in return is that you follow the instructions as given.

As long as you do that, you will begin seeing the results that have been evading you for so long. For your good, please play by the book.




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Failure – A Steppingstone or Tombstone?

Never have I known me to be anything other than a failure. Throughout my life, I failed at almost everything I put my hands to do. My parents’ attempt at giving me a formal education turned out to be a complete mess as I never seemed to want that and didn’t settle into the classroom until I was around age 11 in the 6th Grade. I continued at school up to the 9th Grade and left without a single pass or certificate.


Life after that was a string of failures. Music, Air-conditioning and Refrigeration, tailoring, Farming – you name it, and I’ve tried it. It looked as though I didn’t have the staying power to remain long enough at anything to see results. That was until computers, and the internet came into existence and had started becoming popular in Trinidad and Tobago, though.


The Pastor of The church I attended at that time, and still do, Rev. Desmond Austin, offered to me the opportunity to familiarize myself with the thinking machine, free of charge. We were conducting a crash course that catered to the computer literacy needs of the community and church members. The duration of the course was about 10 to 15 days (if my memory serves me right), and those who could have afforded made a small and almost insignificant financial contribution. I remember sitting in that class for the first five days or so and understanding almost nothing the tutor was teaching.


However, after purchasing a second-hand unit about two months later, for which I (unfortunately) ended up paying the price of a new one, then utilizing the booklet each participant in the course received, I soon discovered my fascination with computers and the online world.

By then, I knew I needed to use the PC to do some sort of business online to improve my lot. I also knew that whatever it was going to be would involve a fair amount of typing, so I got a copy of the famous Mavis Beacon Teaches Typing program from a friend, and began learning to type correctly.


For as long as I can remember, there was within me a tiny bit of love for the written word, which I thought I could not pursue because of my dyslexia. I have a severe spelling, and to a lesser extent, a reading problem. However, the computer and the internet have now become a way of dealing with this issue.
Even though my attempts at writing usually take longer than others would, I am quite happy for the opportunity to at least express myself just enough so people can understand the message I’m putting across. I always double-check everything before pressing that ENTER button. Thank God for Google Search, Micro Soft Word, Grammarly, and other such software tools.


Before my encounter with the computer and internet, I had this good friend who, at different periods, had recruited me into various MLM programs. I had been active in one of those called “The Little Guy Network” for a short time after coming online.
It was during one of my recruitment drives for the Little Guy Network that I noticed I was being made fun of by some of the people I was trying to recruit. On the very day after leaving that meeting, I swore never again to ask anyone offline to join any money-making program whatever, and to do all my recruiting online instead. And this is how I met Sarah Staar, the UK’s top female internet marketer, who taught me about affiliate marketing, building an email list, Facebook advertising, Solo ads, and more. By the way, the Little Guy Network turned out to be a big scam.


I would love to say to you that from then to now, things have been moving smoothly, but that would be far away from the truth. I have been facing numerous financial challenges since then, due to family commitments. While Sarah is the UK’s top female internet-marketer and there are tremendous benefits in being on her Licensing Partner Team, I haven’t yet seen the kind of success her other affiliates and students have seen. I haven’t been able to mount any sustained significant ad campaigns as yet.


Ever since I started on this make- money- online journey, I’ve faced numerous challenges and apparent failures that continue to come at me one after the other, up to this very day. Yes, they come to such an extent that I sometimes ask myself, “What’s next?” However, I have no other option but to continue going forward, and that’s what I’ll continue to do until I reach my destination.


To me, failure is an outcome that can affect us negatively or positively, depending on how we view it and subsequently respond to it. Les Brown said, ‘The cemetery is the richest place on the planet because that’s where all the hopes and dreams that people never fulfill lies. The unsung songs, the unwritten books, unshared inventions, all because somebody was too timid to take that first step, or persevere with the problem’.
Many people go to the grave without realizing their dreams or without reaching their full potential because they fear failure.


One of the many reasons people fear failure is because of the tremendous amount of pressure placed on them by parents, friends, relatives, and society at large to succeed at the first try when growing up. I honestly think that those who took on the responsibility of formulating the English language, misplaced the word “failure,”  as we see it is synonymous with words like “catastrophe,” “disaster,” “bomb,” “letdown,” and “miscarriage.”
No wonder people fail and feel bad about themselves, and in some cases, are devastated by it and rather than reliving the experience they choose to give up. Others want to stay as far away from the ordeal as possible and decide never to bother to make the first attempt. But here is the truth.


Failure should not be feared, used as an excuse for inaction, or an excuse for giving up because it’s merely a part of the process that leads to success. It’s an eye-opener that opens the eyes to new horizons, brings with it the opportunity you might have missed had the outcome been otherwise. It is the chance to do it all over, only this time, with greater wisdom.


There are so many lessons to be learned from failure that it would not be incorrect to say that without some measure of failure, there can be no success.
Michael Jordan retired basketball legend said, “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted by the team to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”


It’s impossible to go through life without failing at something. To live a failure-free life, you would need to live so cautiously that it would be better if you had not lived at all, which would eventually amount to ‘failure by default.’

Never stay down – always get back up as many times as you have to, and continue chasing after your dreams. Let failure act as a catalyst for increase enthusiasm backed-up by a series of positive actions that must eventually lead to success. Failure can be any one of two things to you: A steppingstone or a tombstone. It’s your choice – Choose wisely.



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