In this article, I will attempt to cover the bare minimum of requirements for generating income online through the newsletters business. I will also be directing you to where you can acquire all the required theoretical and practical skills to get started.
Making money from a newsletter business
So you have started building your newsletter and are thinking of ways to make some money from it. As a producer or publisher, access to your subscribers’ inbox is unlimited, providing you don’t cross the spam filters.
You’ve heard that building a relationship with your list one-on-one is crucial to your success but you are a bit unsure about the way forward. You want to choose the most appropriate way to profit from that relationship. Well, what’s on the table?
One of the nice things about the newsletter business is there are several ways you can choose from to monetize it. Some probably already no; some you might not have thought of.
Nevertheless, whatever model you choose, it is vital to first decide the type of content you are going to share, which will depend on the area of business you are in or planning to go into, or in the case of an affiliate marketer, the niche you are into.
Having a focused newsletter
This is important in order to keep holding on to your subscribers’ interest because failure in this area will result in them unsubscribing. People will join your email list with expectations and it is your duty to know those expectations and meet them head-on. This may sound difficult but it isn’t; your competitors know how to do it and you must, or suffer defeat.
I am tempted to elaborate on this some more, but I know all this and more will be revealed to you, and you follow my direction.
The free offer
For your newsletter business to succeed you need people to send it to; people who are interested in the type of content you have decided to share. You would need a list of people referred to as an email list. You are not going to put any Tom Dick and Harry on your list, but don’t worry, because finding them would be very easy.
This is where the free offer, which is also referred to as a lead magnet, comes in. You can create it yourself or pay someone to do it for you. It can be in the form of a pdf document, a DVD, or CD containing information of massive value. Its value should be such that if you so choose, you can sell it.
You will then give this away in exchange for people’s contact details. It is quite obvious that the people who accept this free offer will to interested in its topic. This is how you build a list of persons who are all interested in a subject or topic of your choice so you will know what type of information to send them in your newsletter.
Also note that if your lead magnet or free offer is garbage, you will still get people to sign up, but they will be disappointed, will not trust you, and will unsubscribe instantly.
What I’m suggesting is that you give overwhelming value and over-deliver; give more than is expected, and you will instantly gain their trust.
There is much more work to be done with regard to knowing the needs of your subscribers; what I give you in this short article is only a foundation to build upon. I’ve been an email marketer for a while now. But when you think about it, nobody makes money from sending out emails. Those emails (newsletters) need to be interesting, informative, and readable. Still, they are only the conduit that allows the writer/publisher to sell their own products or services or things they affiliate for.
With that said, allow me to direct you to Kam Jennings’ 14 Day Quick List Building Challenge, a 14 email unbranded newsletter on the subject of email list building, which is part of what the newsletter business is all about. Throughout the email series, 14 tasks (one a day) are given to complete in a challenge form. This unique newsletter is a must-have if you are wanting to educate your audience and yourself on list building! It comes with a custom affiliate program black book, an instructional video on how to use the emails, a FULL PLR license, and more…
Not only will Kam be showing you exactly what to do, but he is also giving you permission to treat the package like your own and be the expert that shows OTHER people what to do! So don’t hesitate of procrastinate. Click the following link and accept the 14 Day Quick List Building Challenge.